Years of Teaching Grade School, Prepared Blanca Rubio for CA Legislature

For Assemblywoman Blanca Rubio, 16 years of teaching in elementary school prepared her for the California Legislature.

“The amount of learning you have to get through in a single day to understand the issuesbr is crazy. If you’re not prepared for it, you could be overwhelmed,” said the West Covina Democrat in a recent interview about her first year in office. “Thankfully, I was a teacher. That’s the dynamic a teacher has to deal with every day. I’m used to it.”

Elected in 2016, her district includes Azusa, Baldwin Park, Bradbury, Industry, Covina, Duarte, El Monte, Glendora, Irwindale, Monrovia, West Covina, and unincorporated areas such as Bassett, Charter Oak, Citrus, East Arcadia, Ramona, Valinda and West La Puente.

With 20 years of elected office, serving on the Valley County Water Board and Baldwin Park Unified School District Board, she built many relationships in Sacramento over the years. But once elected to the Assembly, Rubio said, she met with every member in both houses to expand on those relationships. She also learned about issues that were important to Northern California members so that they could work together.

The results: six of Rubio’s bills were signed into law in her first year. During budget negotiations, she obtained millions of dollars for San Gabriel Valley transportation projects. This included $33.7 million for a pavement preservation project to add and upgrade lanes, guardrail and improve roads on the 605 freeway from the 10 to 210; $2.8 million to resurface parts of the 605 between El Monte and West Covina; and $2.9 million for a bridge project on Peck Road.

Chairwoman of the Human Services Committee and Select Committee on Domestic Violence, Rubio has authored bills that support victims of domestic violence, help children in foster care and assist immigrant communities.

In addition, Rubio and state Sen. Scott Wiener, D-San Francisco, recently introduced a bill to combat the growing youth homelessness problem. The proposed legislation would use $60 million from the cannabis tax fund and general funds for rapid rehousing, rental assistance, transitional housing, shelters and other assistance for minors and youth.

It’s an issue that reminds her of why she ran for Assembly. She estimated that she had more than 500 students come through her classrooms, but it was two young girls, Alicia and Aveena, she remembers often. They had to overcome major obstacles to even get to school, let alone succeed, including being hungry. Once she realized they didn’t have any school supplies at home to complete assignments and put together a take-home box of pens, pencils and other items.

“I will tell you, I have a hard time asking for myself. But if I’m advocating for a cause, I can ask for anything,” she said, when discussing the challenges of running for office as a Latina and single mother of two as well as raising money from donors. So “why am I doing this? I’m advocating for the Alicias and Aveenas of the world. There are many kids just like them.”

She has also generated some criticism from liberal groups. The California Environmental Justice Alliance and the Courage Campaign essentially gave her C grades on her voting record.

Rubio said that while she was aligned with the groups’ goals, she didn’t agree with all of their legislative aims. She said she would continue to advocate for the residents and businesses of her district. It’s critical for businesses to stay in California, she added, because they pay the taxes that fund important programs.

While Rubio bristled at the description of her 2016 Assembly election being an “upset,” she said she knew she was going to win as did many community members, she acknowledged that the lack of establishment endorsements in the campaign turned out to be a good thing.

“I can look at all sides of the issue” without worrying about being beholden to special interests, she said. She noted that the same qualities that helped her win elections, work in the Legislature. “They might have the money and the endorsements, but no one will ever outwork me.”

Published in the San Gabriel Valley Tribune 

Posted in News

Show ‘Why’ to Earn Your Audience

For successful nonprofits, having a strong mission is only the beginning. Storytelling is one critical component.

“The starting piece, what underpins any effective communication, is knowing that your organization has a solid mission,” said Gregory Bradbard, president of the nonprofit Hope through Housing Foundation and senior vice president of strategic partnerships for National Community Renaissance (National CORE).

“Beyond that, everyone in your organization needs to know what that mission is, what specific problem they are trying to address, and why that is important.”

Hope through Housing provides supportive services to residents of CORE’s affordable, senior and market-rate properties, including financial literacy training, senior wellness, and preschool and after-school programs.

Show ‘the why’

“Nonprofits are really good at telling what they do and how they do it, but sharing why their mission is critical to recipients is the important part,” he said.

At the end of the day, what compels people to get involved, donate or volunteer, is the why, Bradbard said.

“For example, one senior, her Social Security was about $600 a month, her rent $445. The rest was for her living expenses, food, transportation and medical. One of the things we do is provide food pantries to our residents so that they have enough food to eat.”

The nonprofit could talk about how it provides housing and services like a food pantry. But it would be difficult to appreciate it without the why it is so important and how that service helps recipients.

It’s also important for nonprofits to know their audience when telling their story: “With one group, we may focus on how we can help people become selfsufficient. With another, we may discuss the numbers of people who are unhoused and the need for more housing to get more people off the streets.”

And always be looking for champions, Bradbard said: “Who in the community believes in what you do. That might be a city leader, or might even be a former client. Invite them in as ambassadors for your organization and encourage them to spread your story.”

Published in the Foothill Reader, a print product of the Los Angeles Times

Posted in Client Relations, public relations | Tagged

Ed Hernandez and the Lieutenant Governor Bully Pulpit

Ed Hernandez has begun a five-month sprint to the June primary for lieutenant governor. But why?

Ed_hernandezThe 60-year-old West Covina state Senate Democrat has more than a decade of California legislative accomplishments behind him, a prosperous San Gabriel Valley optometry business, a daughter who has entered politics and grandchildren. As for the lieutenant governor job, the current occupant derides it as a ceremonial post with no real authority.

But Hernandez disagrees.

“I believe lieutenant governor is the most important constitutional office in the state of California, outside of the governor, and I think previous lieutenant governors haven’t taken advantage of that,” he said in a recent interview. “I want to take all those years of legislative experience and business experience into that office and make something of it.”

First elected to the Assembly in 2006, Hernandez won a seat in the state Senate in 2010. As chairman of the health committee, he was one of the primary architects behind the implementation of the Affordable Care Act in California. Recently, he took on Big Pharma by passing a groundbreaking transparency law to help combat the skyrocketing and unsustainable prices of prescription medicine in California.

As an optometrist, he knows how important health care access is and how difficult it can be for some. He supports the goal of universal health care, but says there needs to be the political will to take on difficult choices:

“The real, true conversations are about market reform, and how do we control cost. The second is our two-tiered health care system, where poor people don’t have access to healthcare, and wealthy people do. Those are the conversations we have to have.”

The political climate has been especially contentious lately. The grandson of Mexican immigrants, Hernandez said the anger in the Latino community reminds him of when Prop. 187, which he fought against, was approved. The 1994 proposition cut off state services, including health care and public education, to those in the country illegally. It was later overturned.

“I’ve never seen so much political activism. I started traveling the state to talk to people about the Affordable Care Act, and there were hundreds and thousands of people showing up at town halls,” he said. “And we had done town halls before that, for Covered California, and you would get maybe at most 100. Now, these were packed houses, in gyms and high schools. There is a lot of anger out there, but also among the Latino communities and population.”

An unprecedented number of strong minority candidates are on the ballot, he noted. If all win — Antonio Villaraigosa, running for governor; Kevin de León, for U.S. Senate; Xavier Becerra, for attorney general; Ricardo Lara, for insurance commissioner; Fiona Ma, for state treasurer; and Betty Yee and Alex Padilla, running for re-election as state controller and secretary of state — all the offices would be non-white for the first time ever in California.

“I’m predicting that you are going to see a large voter turnout of Latinos that could propel these candidates to higher office,” he said.

Hernandez also said he expects that the current movement exposing and ending sexual misconduct in California, and across the country and industries, will change the culture forever.

“No one, male or female, should ever be subjected to any kind of inappropriate advances, and no one should take advantage of an individual because they have some type of influence over them for any inappropriate reason,” he said.

If Hernandez wins, in eight years, he would still be younger than Jerry Brown when he ran for governor in 2010. Would the La Puente native run for an office that has more “real authority”?

“I don’t know. We’ll see,” he said. “Right now, I’m totally concentrating to be the next lieutenant governor and supporting whoever our next governor’s going to be.”

Published in the San Gabriel Valley Tribune, Inland Valley Daily Bulletin, Los Angeles Daily News and Pasadena Star-News

Posted in Election, News, Politics | Tagged , ,

SGV Senate Seat Money Hunt

It costs, on average, $1.1 million to win a seat in the California Senate, according to As of the reporting period ending in 2017 for the San Gabriel Valley race to replace Sen. Ed Hernandez, Mike Eng has $1.156 million; Susan Rubio $306,000; everyone else either has dropped out (Vicky Martinez) or not reported any contributions (Monica Garcia, Michael Adams, Ruben Sierra). The only other money in the race is in a fund controlled by disgraced Roger Hernandez. I hear he’s chasing the cannabis train, but who knows.

UPDATE: This is cash on hand. The candidates have spent some of the money they have raised.

Posted in Election, News, Politics | Tagged , , , ,

Candidates Circling State Sen. Mendoza, Central Basin Generosity

Montebello mayor says she is ‘seriously considering’ run against embattled Sen. Tony Mendoza

With state Sen. Tony Mendoza (D-Artesia) on a leave of absence pending a sexual harassment probe, Montebello Mayor Vanessa Delgado said Tuesday that one reason she is considering a possible election challenge to the incumbent is that there is no one standing up for the Senate district with him absent.

Other names being bandied about for SD 32 (the southern part of SGV) are former Assemblyman Rudy Bermudez, Cerritos College trustee Sandra Salazar, and Angela Acosta-Salazar, a former Rio Hondo Community College trustee. March 4 is the filing deadline, unless Mendoza either resigns or doesn’t run again. Then the deadline is March 9.

He worked at a water district for just seven days. But it ended up costing $1.5 million

By last fall, Beilke had found work at a company that operates a solar farm in El Mirage in the Mojave Desert. It’s run by a former Central Basin executive.

His job involved finding local governments willing to do business.

Posted in News, Politics, Public Agencies | Tagged , , , ,

Will Mike Eng Bring Back Redevelopment Program To Create Affordable Housing?

Mike Eng held a popular “Coffee With Mike” event in Covina this week. Despite the State of the Union Tuesday night, and the acrimony toward President Trump, Eng had more than 50 people attend, first giving a short speech and then answering questions. One interesting topic he mentioned was bringing back redevelopment agencies to fund affordable housing.

Redevelopment was killed in 2012, criticized as a giveaway to developers. Legislation passed in 2015 bought back portions of the program, but apparently it’s not doing enough. We’ll track where this goes. Eng is running to replace state Sen. Ed Hernandez for Senate District 22.


Posted in News, Politics, Public Agencies | Tagged , ,

Two-way free speech and retirement perks of public service

Pico Rivera Councilman Salcido must face the music after his anti-military rant: Breaking View

Free speech has its downsides — for the speaker. When you say something — many things — crazily inappropriate for the moment, as is your right, don’t be surprised when you then have to face the music in the concert hall of public opinion.

Pomona councilwoman wants to put public art fee funds to use

The city has about $1 million accumulated in the public art fee fund, Carrizosa said, and perhaps some of those funds could bring more art to the city and improve its appearance as well.

In 2011, the city council adopted an ordinance that required private development projects with a building valuation of $750,000 or more to have a public art component. Criteria were established to address residential, commercial, institutional and remodeling projects.

(What they should do is use the money for affordable housing for artists.)

San Marino school board member Chris Norgaard under investigation for battery, sexual harassment

San Marino police are investigating school board member Chris Norgaard for battery, officials said Tuesday, while the school district is investigating him for sexual harassment.

Norgaard said in a phone interview Tuesday that he has not been told what the allegations are.

“You know as much about these allegations a I do,” Norgaard said. “I have no idea what this is about, which is very frustrating to me.”

More than three years after retiring, former Congressman Gary Miller still enjoying the perks of public service

Former CA31 GOP congressman Gary Miller’s campaign still paying out thousands of dollars for travel expenses, dinners at Ruth’s Chris Steakhouse, and monthly payments to his wife, Cathy.

California’s ‘jungle’ primary system could blow up in the Democratic Party’s face

Without an incumbent on the ballot, they believed, one of the many Democrat challengers who’d already declared their candidacies would surely emerge victorious in each district.

Well, maybe…

Posted in News