Category Archives: Client Relations

Show ‘Why’ to Earn Your Audience

For successful nonprofits, having a strong mission is only the beginning. Storytelling is one critical component. “The starting piece, what underpins any effective communication, is knowing that your organization has a solid mission,” said Gregory Bradbard, president of the nonprofit Hope through … Continue reading

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Saying No To A Client

In the service business, which I consider myself to be in, the simple and usual approach is to say the customer is always right. But sometimes, the customer is wrong. Continue reading

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